Tame. Train. Fight.

Primal Ranch is an immersive augmented reality (AR) experience where you will tame, train, and fight life-sized dinosaurs against Muto-Organic Beasts threatening civilization!

😎 Wearing Augmented Reality glasses, you'll walk around the room and use hand and voice commands to interact with the dinosaurs!

‍🦖 Tame, train, and fight life-sized dinosaurs using AR technology.
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🏜️ Explore the immersive world of Eclipse Town, a frontier colony at the edge of space.

⚔️ Solo or Squad - Go it alone, or team up with friends and family to battle the Muto-Organic beasts!

Book now

General Info

📍 Location: Inside the Block 37 mall, at 108 N State St Suite 150, Chicago, IL 60602
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⏳ Duration: 30 and 60 minute sessions available
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👦 Age Limit: Everyone 7+ is welcome to join! Children under 13 should be accompanied by an adult. See the FAQ page for more details.
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😎 Augmented Reality: Because Verse uses AUGMENTED REALITY and NOT virtual reality, you will NOT get motion sick!

♿ Accessibility: The venue is wheelchair accessible.

📅 Availability: Click "Buy Tickets" to see available dates and times!

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NOT VR

Verse Immersive uses AUGMENTED REALITY. While VR isolates you from the real world, augmented reality (AR) enhances the world in front of you while still allowing you to interact with your surroundings. VR is also notorious for causing motion sickness – but with AR you can see your surroundings, meaning that you will NOT get motion sickness!

‍Ready to give it a try? Click the “Buy Tickets” button to check availability!
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BUY TICKETS

Testimonials

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"I absolutely loved it! This felt incredibly real. I actually got chills when the dinosaur roared at me."

Maura S.

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“Taming the dinosaur was a really fun challenge! It felt like I was in a movie. Can't wait to do this again!”

Jordan P.

⭐⭐⭐⭐⭐

“I would stay here all day if I could. Seriously, can't wait to go back! Good for groups but you can also have an amazing time by yourself.”

Alexandria S.

Admission

30 Minutes
‍_{Includes 1 verse (1 experience)}
$29.99
60 Minutes
‍_{Includes 2 verses (2 experiences)}
$44.99
90 Minutes
‍_{Includes 3 verses (3 experiences)}
$63.99
ANNUAL PASS
‍‍_{Unlimited visits to Verse}
$99.99

Directions

Verse Immersive is located near Millennium Park and only a 5 minute walk from the world famous Chicago Bean!

The exhibition can be found on the corner at the intersection North State Street and West Washington Street. The entrance is past the outside doors and inside the Block 37 Mall- Suite 150. Look for Verse Immersive Signage.

Parking is available in the lower-level parking facility of Block 37. Exterior access to the parking facility can be found on Dearborn Street, between Washington and Randolph Streets or by way of the Red and Blue Line CTA stations.

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108 North State Street, Suite 150, Chicago, IL, 60602

Primal Ranch